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LUCID - Providing the insight you need

Big Data is ushering in a revolution for health care providers, life sciences companies and research organizations with promise of innovative ways to examine the market, discover opportunities, identify new patient segments and enable the transformation needed to succeed.

Data is the cornerstone for Pharmaceutical and life sciences companies. Utilizing data optimally in business decisions determines success or failure in these industries. It’s time to exploit your data more effectively. The right analytics can play a critical role in meeting strategic business objectives, being fully compliant, hitting clinical milestones, and achieving superior revenue and profit results. Achieving first-to-market success can’t wait for expensive IT projects to link business processes in order to get the right answers.

With the LUCID Business Discovery platform, you can:

  • Improve visibility into physician influencers and KOLs
  • Transform sales operations
  • Execute more effective sales and marketing strategies and tactics
  • Accelerate clinical development and monetization of new therapeutics
  • Streamline product approvals and improve regulatory oversight
  • Reduce operational costs and streamline processes
  • Increase pharmacovigilance and mitigate risks
  • Services

    Sales and Marketing

    Resonate With Todays Customer

    Shift from simple sales force automation to sales force effectiveness. Know and target the current attitudes, requirements and behaviors of healthcare providers and consumers. Using QlikView, sales and marketing teams:

  • Improve physician profiling and segmentation
  • Target customers proactively versus merely reporting on past interactions
  • Track real-time sales and campaign performance on dashboards and scorecards
  • Update e-detailing websites and marketing campaigns within days
  • Research and Development

    Improve predictability of R&D investments

    Smart R&D ensures long-term competitive advantage. Robust analytics and predictive modeling identify the best opportunities for execution. Using QlikView, senior executives and research teams:

  • Share cross-functional visibility with sales, marketing and pharmacological discovery
  • Focus on projects that deliver highest value and best fit with corporate strategy
  • Accelerate clinical trial processes and regulatory approvals
  • Simplify data exchange for complex trials with multiple collaborators
  • Increase the speed and depth of analysis for large studies with very high data volume
  • Supply Chain

    Integrate your global supply chain

    Supply and distribution channels can vary considerably by geography, product type, local regulatory approvals, commercial relationships, and other factors – and those variances have a direct effect on cost and competitiveness. Using QlikView, supply chain managers can:

  • Increase collaboration with customers and partners
  • Improve visibility into inventories at distributors and major pharmacies
  • Eliminate data errors and redundancies across supply chain databases
  • Reduce stock outages, surpluses and operational costs
  • Track conformance with PSCI* best practices
  • Manufacturing

    Drive production with the right information engine

    When looking to reduce production costs, pharmaceutical manufacturers must still ensure the quality and safety of products. Initiatives by regulatory agencies for electronic record keeping add further incentives to modernize processes. Using QlikView, production planners and managers:

  • Refine/extend process improvement methodologies (Six Sigma, Lean)
  • Work with dashboards and reporting customized to area of responsibility
  • Integrate production data with other business and compliance data
  • Contribute to higher levels of customer service and regulatory confidence
  • Extend operational cost reductions beyond the production floor
  • Regulatory compliance

    Minimize compliance risks and costs

    Companies tend to approach each compliance requirement as a separate management program. Best practice pharmaceutical companies integrate compliance governance within their enterprise processes. Using QlikView, corporate compliance officers can:

  • Implement an enterprise compliance architecture
  • Collect, organize and analyze large volumes of compliance data
  • Standardize analysis and reporting for a myriad of regulatory standards
  • Track effectiveness of compliance programs
  • Reduce the risk and cost of compliance
  • Finance

    Simplify the job with better answers and processes

    Companies need more automated and agile processes to manage and report financial performance. But manual intervention and poor visibility into accounting processes and the underlying data create obstacles. Using QlikView, financial executives:

  • Automate processes to consolidate financial reporting
  • Track P/L views from the enterprise to individual cost centers
  • Improve financial controls and predictability of performance
  • Follow progress toward revenue targets with scorecard KPIs
  • Reduce the time and cost of regulatory compliance (IFRS, SOX, etc.)